Atlassian Marketplace | Dharna's portfolio

Research & Strategy
Atlassian Marketplace

The project is about studying and re-envisioning the End to End (E2E) experience of Marketplace partners of Atlassian.

Atlassian marketplace is a platform on which Atlassian products and allied apps are published and sold to Atlassian customers.

The project involves the design and implementation of a study that gathers feedback on the proposed E2E experience of Marketplace partners.

GRADUATION PROJECT

Atlassian

NID

2022

Context

Atlassian has multiple partner organisations that develop apps that work on top of base products owned by Atlassian (eg: Jira, confluence etc).These organisations are called Marketplace Partners. Marketplace partners use Atlassian Marketplace to develop, publish and sell their apps. Partners range from large and established companies to small and emerging organisations.

Previous research has shown that a redesign of the services and experiences provided by Atlassian to partners is necessary. With this in mind, low fidelity concepts have been produced in collaboration with a cross-functional design and product team which need to be tested.

Insights from this study will inform

1) future iterations to refine the concepts and

2) the priority with which these concepts are developed

View the website here: https://marketplace.atlassian.com/

Assumption Mapping

Aim

This research project's main goal is to determine how we can provide all kinds of Marketplace partners with a beneficial experience that will support their future at Atlassian Marketplace.

Objectives

1. Build on existing research to further validate the key pain points Atlassian Marketplace partners currently experience
2. Test whether the proposed low-fidelity concepts address the above-identified pain points.

3. Identify refinements for the low-fidelity concepts, further strengthening the concepts capacity to deliver value for partners
4. Identify a priority order for the concepts that informs the development team’s effort in execution

Primary Research tools used

1. Survey using kano Methodology (quant) to identify functionality and satisfaction

2. Follow-up Structured interviews based on overall feedback and top concepts (qual)

3. Concept Prioritisation exercise in interviews

4. Dashboard Design exercise

5. Synthesis and analysis

Research Plan

Deliverables and Learnings

Strategic roadmap ahead

The research will provide top takeaways that will inform the broader goals for the entire Marketplace product and design team
A detailed report of findings, insights and methods will go into the research library. This report will shape the future research studies as well designs of the experience of Marketplace partners

Personal growth and contributions

Use of various new research methodologies such as the Kano method, mapping exercises and strategic questioning
Various tools like Qualtrics, UI, Dovetail, Miro and more
Stakeholder management, documentation and multiple ways of analysis of information